Offering delivery gives you the advantage of reaching more customers than just a dine-in crowd, but efficiently managing delivery can be a challenge. Your restaurant’s point of sale (POS) system, along with peripherals and add-on features, can help you boost delivery profitability:
- Integrated caller ID. When the phone rings, if you have caller ID integrated with your POS system you can instantly access information such as the customer’s name, address, and last order. This makes accepting an order by phone easier, faster, and more accurate.
- Suggestive selling. With the right POS software, your POS system can display prompts based on popular menu combinations to remind your employees to suggest additional items when taking orders. This can increase average sales for delivery orders, helping to make this part of your business more profitable.
- Online ordering. When you integrate online ordering with your POS system, customers can browse your menu online and schedule orders for delivery at their convenience. Benefits aren’t only for your customers, though. Online ordering options usually mean fewer restaurant delivery orders come in by phone, which means you need less labor to take orders.
- Kitchen display system. If you have a kitchen display system (KDS) integrated with your POS, the KDS transmits orders to the kitchen, timing them so they are ready to be delivered fresh and on time. If your restaurant offers dine-in, take-out, and delivery, the KDS can help the kitchen coordinate preparations so all of your customers get the best service.
- Automated route planning. Software designed to support restaurant delivery can include a route planning component that plots out the most efficient delivery routes and provides detailed directions, maximizing driver efficiency and getting food to customers in a timely manner.
- Delivery labels. Consider using delivery labels generated by your POS system and printer. They help your staff pack complete, accurate orders and can include delivery instructions to help get the order to the right destination.
Labels can also help increase brand awareness. For example, if a delivery is made to a customer’s office, coworkers can see your name — and know you deliver to their building.
- Payment options. Your POS’s online ordering solution can include the option to pay in advance for orders. The convenience of paying online with a credit card may mean larger orders, since your customers aren’t limited to cash on hand.
Payment through mobile POS is another option: Delivery drivers carrying tablets or other mobile devices can accept payment cards when they deliver food, and mobile POS can be configured to accept EMV chip card payments to help protect your business from liability for fraudulent card charges.
Both options help minimize loss since drivers won’t have to carry large amounts of cash.
- Loyalty rewards. Ensuring your delivery customers are included in your rewards program will encourage customer loyalty. Restaurants can also use the loyalty database to send promotions, and to target delivery customers with relevant offers.
Restaurant delivery supported by POS technology can help you control labor costs, minimize loss, and foster loyal customer relationships.
To learn how your restaurant can benefit from POS solutions designed to support delivery, contact Leebro POS.