The New Year is right around the corner, which means annual sales numbers reset to zero in just a few weeks. It will be 2017 before you know it, so it’s time to set new goals and consider new ideas about how to increase restaurant sales.
- Make new friends. The easiest way to give your sales figures a boost is to bring in more foot traffic. Send out coupons to attract new patrons, run a contest, or set up a loyalty program. These types of incentives require customers to give you their contact information, which can be used to build a database for more targeted campaigns and email updates about your restaurant. Every customer is a valued one, so welcome back returning diners when they arrive. Teach your staff to politely answer questions and cater to special requests so guests feel welcome. Blogging and social media are other avenues to increasing restaurant sales — use your website or restaurant blog and social accounts to advertise seasonal specials, coupons, and other offers to help draw traffic into your restaurant.
- Make them want to come back. New customers are important, but repeat customers make up more than 60 percent of business at successful restaurants. People will keep coming back if they have good customer experiences and they feel valued. If your restaurant uses CRM software, encourage staff to enter their customers’ preferences, allergies or special requests so you can remember them for next time. A customer will appreciate that their server can remember the name of the delicious wine they had on their last visit so they can order it again. Quick service and fast causal restaurants can boost their profits using loyalty programs, because people will visit more often if they know they will receive a benefit in return. According to research firm Technomic, people who are members of a restaurant loyalty program will choose to visit that establishment 82 percent of the time because they will receive points or rewards in exchange for their business.
- Turn tables faster. No one likes to wait, so make sure you have enough POS terminals to keep up with the volume of your business. If an establishment doesn’t have enough POS terminals, it can cause of a ripple effect of delays in orders, food preparation, table service, and eventually, a backlog of customers waiting to be seated. A mobile POS solution can help you shave minutes off each table turn time without making diners feel rushed by allowing staff to take orders and payments at the table.
- Be engaging. Listening to your customers and responding by changing menus, specials and décor is another way how to increase restaurant sales. Monitor Facebook, Twitter and Instagram pages for feedback and take the time to respond to these comments, both positive and negative. A National Restaurant Association survey revealed that half of the respondents said that online reviews were a factor in where they choose to dine, so it pays to be vigilant and responsive to customer reviews.
For information on how to increase restaurant sales leveraging POS solutions, contact Leebro POS.