Benefit From Holiday Cooking Burnout with an Online Ordering POS Module
Between preparing to host celebrations and shopping for gifts, many consumers suffer from holiday cooking burnout at this time of year. That is, the idea of putting a homemade meal on the table simply isn’t appealing. Restaurant operators can benefit from this “holiday cooking burnout” with an online ordering POS module that will boost takeout business by making it easier for customers to place orders—and simpler for establishments of all kinds to fill them.
Why an Online Ordering POS Module?
Adding an online ordering POS module to your on-location POS technology makes sense for several reasons. Perhaps most significantly, diners tend to order more food and spend more money when they place an order via the Internet than when they order by telephone or even in person.
For many people, using an online ordering POS module is the best option due to the convenience of ordering food from any device with an Internet connection, no matter where they are or what they are doing. They can even order their meal when holiday shopping at the mall, craving a hot meal for when they return home. Customers need not wait for a telephone call to go through, nor worry about whether their order will be taken.
Many customers also favor the online ordering because it allows them to take as much time as needed to decide what to order and choose unplanned purchases, such as appetizers or desserts. It is of little wonder, then, that by some estimates, the average tab for an online pizza order is 18 percent higher than the average tab for a pizza order initiated on the telephone.
Additionally, there is very little leeway for food preparation error if orders are conveyed through the online ordering POS module. Orders are bound to be more accurate when diners can take their time to review and revise the list of menu items along with any special instructions. With online ordering, there is no pressure from employees to hang up the telephone because another customer is waiting. Kitchen staff can also avoid the struggle to decipher handwritten orders or guess whether certain ingredients should be omitted from a particular dish, which are common occurrences with verbal orders communicated by telephone. Fewer preparation mistakes means fewer menu items that need to be re-made and re-delivered—increasing customer satisfaction, fostering repeat business, and saving you money by decreasing labor expenditures and ingredient waste.
What to Look For in an Online Ordering POS Module
Maximizing the potential of your online ordering POS module to capitalize on holiday cooking burnout—and cooking burnout in general— necessitates selecting the right solution. Your online ordering POS module should be user-friendly and intuitive, guiding customers through the ordering process step-by-step and providing clear instructions for customizing each menu item requested.
To encourage return visits to your restaurant during and after the holidays, the online ordering POS module should also be configured to allow customers access to previous orders , making it easy to re-order favorites and eliminating the time-consuming process of re-entering basic information such as address and delivery preferences (e.g. doorbell does not work; knock loudly).
Moreover, for ease of operation, choose an online ordering POS module that integrates with your POS software. Without the integration, it will be impossible for you to keep accurate tabs on overall sales and properly manage your ingredient inventory.
Despite the “feature-richness” of your online ordering POS module, you won’t be fully able to reap its rewards unless you actively promote the benefits of online ordering to holiday-weary consumers at large. Consider adding a message to your website and social media page that invites customers to “beat holiday cooking burnout the easy way” by ordering online. Promote the online ordering alternative as part of your holiday advertising.
Small, large, single, or multi-unit, your restaurant operation can clearly profit from an integrated online ordering POS module. You will unquestionably see a return at holiday time—when cooking burnout is at its peak—and throughout the year.