The world’s population is more connected than ever before thanks to the pervasiveness of smart phones, and this connectivity has vastly changed the way many consumers eat food. Instead of going to a restaurant or calling for takeout or delivery, people are increasingly using third-party delivery apps like GrubHub, UberEats, and DoorDash.
By this time, all restaurant owners and managers should be familiar with these apps. While they bring in more – and new – customers and generate larger profits, they aren’t perfect. Unlike in-house orders, orders from these apps require a worker to manually enter them into the POS system. In addition to just being something else to worry about, this process takes up extra time, hurts efficiency, and can lead to errors.
Instead of continuing to deal with these issues, restaurant owners and managers should consider a third-party delivery platform integration. Let’s take a look at three ways restaurants will benefit from making this change:
1. Increase Efficiency
A third-party delivery platform integration immediately eliminates the biggest headache caused by GrubHub and other apps: order entry. Instead of constantly keeping an eye on the apps for new orders and then manually entering them into the POS system, all mobile orders are automatically sent to the POS system and the kitchen. This saves restaurants a vast amount of time, and it also eliminates the possibility of employee error.
Customers want their orders to be accurate and ready on time; integrating third-party apps into your POS system gives your restaurant the best chance at achieving those goals each consistently.
2. Simplify Delivery Procedures
Most restaurants that accept orders from third-party delivery apps are forced to prominently display multiple tablets or other devices in order to keep track of orders as they come in. That’s akin to people walking around with multiple smart phones for all of the apps they want to use. It clutters the workplace and needlessly complicates the order and delivery process.
A third-party delivery platform integration clears up counter space, so it can be used more efficiently and it simplifies the overall process. Each third-party platform or app is different, making things harder on the restaurant and the workers themselves. Integration standardizes the way orders enter the POS, neutralizing any issues that arise from accommodating different platforms.
3. Reduce Errors
In addition to reducing errors on the orders themselves, a third-party delivery platform integration improves accuracy with reporting. Instead of individually pulling sales from each third-party order platform, integration lets managers pull reports directly from the POS in one single view.
This helps businesses avoid errors with accounting numbers and ensures accuracy when assessing product mix, hourly analyses, and general pricing. In the competitive hospitality industry, restaurant owners must take advantage of available technology to ensure short and long-term success for their businesses. An integration of this sort ensures customers are happy and provides a substantial benefit to a restaurant’s bottom line.
GrubHub, UberEats, and other delivery apps are not going away any time soon, so savvy restaurant owners should take advantage of them with a third-party delivery platform integration.
Want to free up counter space and time with a third-party platform integration? Get a free demo!