3 Steps to Hosting a Bar-Packing Theme Night:
Part 3 of Our 3-Part Guest Blogger Series
By Guest Blogger Rochelle Carlotti, Bar Manager
Last month, we introduced our three-part blog on how to host a bar-packing theme night. Earlier this month, we discussed how to plan around the theme.
In our final blog of this series, we will focus on how to promote your event!
Step 3: Promote Your Theme Night
There are numerous ways to promote your event without breaking the bank. Here are my go-tos:
Facebook: Create an event page on Facebook for your theme night. Encourage followers of your Facebook page to share your event (you can even incentivize this by giving away a free drink to anyone who shares the post). Paying to boost your event on Facebook is also very beneficial. For as little as five or ten dollars you can get a significant increase in response to your event and target a specific audience. Creating an event page is also a good way to gauge the amount of people interested in your event based on their RSVP.
I. Instagram: Creating an Instagram account for your bar (if you don’t already have one) is a good way to target a larger audience. Post a funny picture and add a brief description of your event to grab people’s attention.
II. SnapChat: Five dollars can get you an exclusive customized SnapChat filter that will appear on the SnapChat of everyone in the bar during the event. This draws attention to your bar during the event hopefully drawing more people in at the last minute.
III. Local Paper: Most local newspapers feature a showcase or a calendar listening local events. Getting your event featured in this section of the paper is free and usually as simple as calling the paper or submitting your event online. Be sure to submit your event to the online calendar as well if your paper features one.
IV. Flyers: Good old-fashioned flyering is a dying art form, but one that draws attention nonetheless. Post flyers for your event on bulletin boards at local businesses around town, and leave them on tables around your establishment prior to the event.
V. Use Your Vendors: Beer vendors are usually more than willing to help you promote your event. They will most likely print posters for you to put up around your bar as long as you let them co-brand. Team up with your distributors by letting them sponsor the event. In most cases they will choose a brewery to have sponsor the event and do a sampling and even give away merchandise from that brewery. This is also an added selling point to customers having a free beer sampling as part of your event.
VI. Team Up With A Local Business: Teaming up with a local business for your event is a great way to both promote your event and their business. For example, have an open jam night hosted by a local music shop or invite a local pizza or snack shop to provide goodies for your event.
Event nights give our establishment a HUGE boost in profit. Hosting event nights has proven to boost revenue at our bar by as much as 400% with very little investment. I typically adhere to a budget of no more than $300 dollars per event. On top of the influx of cash, events are great way to boost exposure in your community!
And of course, your POS system plays an important role in tracking drink sales: by entering new cocktails into your restaurant point of sale system before each event, you can easily keep track of what you have sold. Reporting tools help you to understand just how profitable each event is, helping you to determine which events are the most successful. Contact Leebro POS today to learn how a customized restaurant POS can help your business!