Owning and operating a successful restaurant is tall task, and the work is never truly finished. In an industry as competitive as hospitality, restaurateurs are always looking for something to give them a leg up over the competition. This continuous shift toward faster service and more efficient processes has created a certain set of expectations among customers, especially those in younger age groups.
Self-ordering kiosks are one way restaurants have been having success in improving efficiency, cutting down on costs, and generating higher net profits. Although self-ordering kiosks are not going to be effective for every restaurant, let’s explore three ways your business could benefit from implementing them:
- They Decrease Wait Times
One thing all customers have in common is a dislike for waiting in line; this is especially true for fast casual and quick service restaurants, where customers are often in a hurry. Adding self-service kiosks to your restaurant gives customers additional opportunities to begin ordering, which directly leads to shorter wait times.
Although some customers still prefer ordering from a person, technological advancements have made the average customer more comfortable ordering from a touchscreen. Many restaurant chains even offer apps that give customers the option of ordering ahead, so they don’t even have to wait in line upon getting to the restaurant. When restaurant customers begin expecting these time-saving options, a restaurant’s success may rest on self-ordering kiosks.
- Improved Order Accuracy
Another thing all customers hate is inaccurate food and drink orders. When ordering from a waiter or a clerk behind a counter, there is always the possibility of human error hurting order accuracy. Self-ordering kiosks give customers a visual menu, so they can see exactly what they are ordering. In addition, these kiosks often display the complete order on the side during the entire process, so any mistakes can easily be reviewed and corrected.
The more accurate orders are, the less time and money is wasted on preparing food that will be sent back. Accurate orders also mean customers will be happier, and happier customers are more likely to return in the future.
- Save Big on Labor Costs
Self-ordering kiosks put the ordering process in the hands of customers, so fewer workers may be needed on shifts. These kiosks give managers more flexibility when it comes to staffing, and it allows owners to optimize labor costs. While these are definitely beneficial for the success of a restaurant, some restaurant owners might be loath to remove the human element from their establishment.
Despite the advancements in technology, great customer service is usually the result of staff positively interacting with restaurant visitors. Cutting down your workforce in favor of self-ordering kiosks might not be the best option for every restaurant. Make sure you understand what your customers are looking for, and act accordingly.
Self-ordering kiosks have become a staple at some restaurants due to their various benefits. Restaurant owners looking to make a change should consider these devices, especially if wait times, order accuracy, and bad margins are recurring issues. However, kiosks are not for every restaurant. It might be best to start with a single kiosk to see how your visitors react before going all-in on the idea. If you’re interested in learning whether self-ordering kiosks are a good fit for your restaurant, contact a Restaurant Point of Sale Specialist at Leebro POS today.